To be or not to be in Vogue magazine

I have received an email from Vogue, the Vogue, Vogue magazine, the Vogue that is huge in fashion and design.
Dear Kasia Turajczyk, I hope this email finds you well. I wanted to get in touch to invite you to work with Vogue on an inspiring art and design advertorial page for our November 2014 issue, entitled Vogue’s Gallery. Within this covetable edition of Vogue (on sale 6th October), we are looking to showcase a selection of talented artists from the UK and overseas who may yet be undiscovered by our 1.3 million readers. I have been browsing your website and your amazing artwork, I think your stunning collection would make a fabulous addition to this page.
Woooooo.. I am so flattered.
Vogue's Gallery will showcase a selection of paintings, prints, photography and sculptures as inspiration for our affluent and stylish female readers. Vogue readers spend more money on their homes than readers of any other monthly glossy fashion magazine (in the last 12 months alone collectively spending £477 million on furniture, art and interior design)! The November issue is one of our best-selling issues of the year, showcasing this year’s International Winter fashion collections. This issue is also accompanied by the popular High Street Supplement which is sponsored by H&M. Furthermore the November issue is the first issue in our Christmas series (November, December & January). Vogue remains the dominant magazine in its field, with a readership of over 1.3 million. Vogue has also announced a 5% increase in its circulation and 10% increase in subscriptions (both in print and digital versions.) Our pages are designed to look like a recommendation from the magazine, with a profile or product shot and the text written in the third person to describe each artist and their collections. All that will be needed from you is one high-resolution image of either something from your current collection or your most popular design.
Till that point I was very excited but also suspicious. In my conscious mind I initially considered this email as spam or a scam, another vanity, pay-to-play opportunity for artists. These days if you want to be an artist you have to pay for it. The time when you were well paid to be an artist is in the mythical past. And I was right:
The cost for taking part completely depends on which size you would like to do. Please see below the available sizes to feature on this exclusive page (example pages attached): 5cm x 1 column = £325 + VAT (reduced from £790+VAT rate card) 1 image and 35-40 word write-up 8cm x 1 column = £520 +VAT (reduced from £1,264+VAT rate card) 1 large image and 40-45 word write-up 5cm x 2 columns = £650 +VAT (reduced from £1,580+VAT rate card) 1 large image or 2 images and 50 word write-up 8cm x 2 columns = £1008 +VAT (reduced from £2,528+VAT rate card) 1 large image or 2 images and 50-60 word write-up ¼ page = £1560 +VAT (reduced from £3,792+VAT at rate card) 1 or 2 large images or 4 images and up to 75 word write-up  Your advert will also be available on the downloadable version of Vogue on the iPad and Kindle!  We always recommend advertising little and often and thus we also offer further discounts for those looking to advertise for 3 months or more – please see these discounts below: 3 months = 5% discount 6 months = 10% discount 12 months – 15% discount All we ask for is a high resolution colour image approx 300dpi in either a jpeg or pdf format and approx 50-60 words of copy depending on the size advert you choose. The booking and artwork deadline for the November issue is Wednesday 3rd September. However you will not be invoiced until the magazine goes on sale (6th October), with 30 days to pay. As this is one of our biggest issues of the year, space is at a premium and we shall be taking bookings on a first come, first served basis. If this is of interest to you or you have any questions, please feel free to contact me on 020 7152 3968 and I can provide you with all of the information for your consideration. I will be delighted to hear from you. I look forward to hearing your thoughts. Kindest regards, Sian Hayes
Is Vogue bankrupt, is Vogue in despair? Vogue as a new vanity possibility for artists. Really! A Black Swan in fashion publishing! I promised myself never ever again to pay to exhibit my art or even to take part in a competition if I have to pay for the privilege. But Vogue, should I do it or should I not? To be or not to be!?    

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Comments on To be or not to be in Vogue magazine Leave a Comment

August 30, 2014

Jim Hunt @ 3:37 pm #

If Vogue believes that your artwork is "amazing" shouldn't they be writing a review to that effect and paying you to include that art on their glossy pages.

My thoughts are that "pay to play" is indeed a mug's game. A penny for yours (and not £325 + VAT!)

nico @ 5:33 pm #

Well difficult, do people really buy something once they see it in Vogue?
Sometimes you can be lucky, however as Jim mentioned; pay to play….. not sure, really can't say, however you made a promise to yourself not to pay ever again, so perhaps you should keep it?

August 31, 2014

frances iger laterman @ 8:03 pm #

Nov IS their thickest and one of their most
read issues. And yes: a large number of peope ARE
influenced by what seems endorsed there.(I can sound this definite as was in the fashion
field, advtg and pr, for 20 years prior to switching
to art as dealer and consultant)

Am disappointed that payment was requested,
but — it may well be worth it. I'd call that phone
# tho, and explore whether there's any way
around it, or fee can be negotiated!

Very good luck should you procede!

frances iger laterman @ @ 8:35 pm #

Dear Kasia,
Believe what I wrote would be helpful to you as I've been in both
fields (fashion and art) so if they don't reprint
what I wrote you may contact me at My email
and I'll follow up.

September 1, 2014

lech the king @ 10:50 am #

Why would Vogue such a well known and well sold magazine wan't someone to pay for show casing? And if you do pay will your art be for a 100% surety printed in the magazine?

I would do some research on this. Maybe find some contact info on their website and ask around. Could be a scam!!

April 22, 2015

CJ @ 5:12 am #

Hi, did you end up advertising with Vogue? I am an artist and have received exactly the same email today (same words) and am not sure whether to proceed. Thanks

April 24, 2015

Kimberly @ 11:08 pm #

May I ask what happened? Did you end up contacting Vogue?
My company just received an email like this from the same person, but it seems like a scam! I'm not sure what to do… if it's real, that would be amazing! But I don't want to get scammed since we are still a small company. Please help!

April 28, 2015

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